Achieve New Business Heights With Mobile Marketing Tours And Trailers

By blogger on

Are you looking for a new way to actually boost your business to achieve even greater heights? Well, most business owners are. Some are always looking for ways to push further and get even greater success. However, if you are one of those business owners and you may think you have tested everything that would work for your business, then maybe it is time that you chose to find new strategies. See, there are a lot of marketing strategies out there but most of them are all for those people who are only looking at the popular ways of bringing in new customers. However, there are some other strategies that do work even if they are not as famous as social media marketing and all that.

One of the top ways of bringing in new customers is through mobile marketing tours and trailers. It is not quite a popular one but it does work wonders. It is up to you, of course, to create a good concept for your business so that it would work. But those who have tried out this kind of strategy and used it to boost their sales have been more than proud to say that it did work. Plus, it helps push their creativity to the limit.

You can get help from professionals like Pyramid to get an idea as per how the whole idea works. This company has been helping businesses get the success that they want to through mobile marketing tours and mobile exhibit tours. They even specialize in helping you put together that mobile marketing trailer that is going to play a huge part in all of the mobile marketing tours and mobile exhibit tours that you would be embarking in. You can pretty much do anything to make sure that people are drawn to your mobile marketing trailer and these professionals can help you conceptualize and put that to life.

Here are some of the benefits that you would get when you choose to take this strategy to help your business:

You can customer your trailer as per what your business needs are. If you wish the whole thing to be all about eating green, then you can have that because you can. Each exhibit that is going on tour will be customized. There are no two alike!

If you have no idea how to do the whole thing, there are professionals who will help you out. If you choose to go with Pyramid, you can be sure that all your needs will be handled by them. They are the one-stop shop for such.

There will be instant results. While the vehicle is out on the road and is doing what it is supposed to do, you can be sure that there will be people taking note of your number and what you are offering them.

You really do get the attention. After all, in a sea of vehicles and roads, that mobile marketing trailer is going to stand out and it is going to advertise just what you are offering them.

The Marketing Mind The 3 Phases Of Decision Making While You Are Marketing

By blogger on

Marketing in business environments employs consumer psychology in order to assist the consumer to identify product and services with fulfillment of individual wants and needs. This is done by recognizing that there are 3 unique phases that are present in every decision made regardless of how trivial. If these phases are handled out of order, or with incorrect emphasis, the marketing results will be reflected in the acceptance of any presentations made.

The 3 phases of decision making are as follows:

1.Cognition

Cognition, in respect to the marketing message, involves the consumer becoming aware of, or actively considering, particular wants and needs due to the stimulus of the message. Usually the marketing message will provoke a particular discomfort in the current situation, or accentuate a realistic opportunity for improvement or growth. The initial marketing process will highlight a need for change.

2. Divergence

Divergence, in respect to the marketing message, involves the consumer considering numerous reasonable alternatives that will potentially address the identified, or accentuated, wants and needs. The divergence phase is a phase of inclusion. Efforts should not be made to exclude any reasonable option at this point. The idea is to take a sincere look at viable options, regardless of preference at this moment. A common mistake is made when a marketer attempts to skip, or minimize, this phase and proceed directly to biased product recommendations.

3. Convergence

And finally convergence, in respect to the marketing message, involves the consumer weighing th pros and cons of each alternative, identified in the divergence phase, in order to logically converge upon a best solution (best versus and ideal). The convergence phase is a phase of exclusion. Efforts should be made, by a professional marketer, to facilitate the convergence upon a best fit solution that makes sense to the consumer. It will only make true sense to the consumer if they work through these 3 phases of the decision process personally and make the ultimate decision on their own with only guidance.

Conclusion:

Any marketing efforts that attempt to circumvent the normal 3 phase decision making process will be interpreted as suspect as it involves manipulation and coercion. Successful marketing results will not be consistent and predictable. This is because the true value of a particular product or service is a matter of perspective. And in the end, the only perspective that really matters belongs to the consumer.

Even if a decision is coerced, or achieved through manipulation, the long term benefits will seldom result in consumer satisfaction, repeat business, long-term relationships, or strong referrals.

Therefore, develop a consistent system that allows for lead generation, prospect qualifying, rapport building, interviewing, verifying, and making intelligent presentations based upon the perspective of the consumer.

Magento Ecommerce Made Easy With Tag Management For Marketing And Analytics

By blogger on

The main purpose of Magento Ecommerce is to increase the sales by making marketing and promotion of products easier. To make a business more effective, the data should be analyzed and useful information should be fermented. The source of such data includes web analytics, CRM, remarketing, affiliate marketing and many others. Usually all these sources are managed by different vendors with different sources. IT department does not want the marketers to change the code and the marketers want to have a constant flow of data and modify it as it is required.

Evolution of tag management
Magento for Ecommerce store development has found a way to satisfy the IT people who want to have the control over the site and the marketers who attempt to change the data collection strategies as required.

Tag is a snippet of JavaScript with HTML. It helps to collect data from other sources about the site and aggregate it into useful information. It helps the marketers to compile data by using one tag for a page and adding more tags when required through the tag management dashboard. It has brought a new phase of easy and effective data collection.

Tag management for Magento
Many Magento development companies have created a tag management service that can be utilized with Magento. This article explains about two most popular services. Before installing a service it is advisable to talk to Magento development company India to know the type of service that will suit different business needs.

TagMan
This was recently integrated with Magento. It helps to have a detailed view of the clicks, SEO and PPC tools. The other features of TagMan are:
1.Tracking tags
2.Aggregating information into a coherent source
3.Customer tracking
4.Lead tracking and understanding the source of leads

Google Tag manager
This is the most commonly used tag management service which is integrated to Magento. It gave a relief to the problem of managing tag tacking of many retailers. The main features of Google Tag Manager are:
1.Multi account support
2.Rule driven tag firing
3.User security permission system
4.Tag preview support
5.Including tags into production environment

Every retailer has a unique set of requirement. The above said services may not cater to all needs. The other option is to hire Magento developer and create a customized tag service to suit the business. Magento development companies have developed many services and they are available in online too. Surf all the services and compare before buying and installing.

Apeiront is focused on helping people by providing the latest information on Magento for Ecommerce store development. Its main aim is to assist people to be successful in their online business venture. Hire our Magento developer for your business.

IT Marketing Professionals as Experts in Digital Direct Marketing

By blogger on

Business has gone from a simple barter trade to a new one click convenient exchange. The internet and the advent of computers created and revolutionized the way business is done. But still the key factors remain. The risks are still there and when one is not careful and precise in his business moves, he could practically lose everything.

Now there are many IT Marketing professionals offering their skills and expertise to guide businesses in the right direction. They offer digital intelligence and multi channel campaigns to promote ones business to its target audiences whether in a specific region or the whole of the world.

Digital marketing is described as an innovative process of marketing. The services given under this are highly automated, integrated, and customized to fit the growing needs of ones company. As a whole, it strives to deliver more sales at a lesser expense.

Digital intelligence is an essential offering within digital direct marketing. It ensures accurate data gathering and helps in giving one a purposeful database. A database is important in this case since it will be the basis for the succeeding actions such as selecting a campaign plan. It is considered intelligent in a sense that it updates information automatically and cleanses the system from time to time. Through its data cleansing capacities, one can find out whether a particular person still exists. They cleanse by removing the duplicates, update postal codes, and addresses. They refine data by segmenting it to relevant industry sectors, profiling it, and do modeling for better targeting of customers.

Another thing covered by digital intelligence is the use of E surveys. These are well crafted questionnaires generated online from which one can gather feedback from the target audience to further give guidance in selecting a marketing strategy. These E surveys help determine where most of the IT budget should be allocated, which services need improvement, and also predict the forthcoming challenges ahead. These are based on scientific approaches with qualitative and quantitative information. One can also get a profile of the possible target customers. All these results and more could be accessed with a single log in, truly intelligent.

Another function of digital direct marketing is the use of multi channel campaigns. These campaigns are used to promote the messages or the products of the company to an extensive number of audiences. It is a combination of email broadcasts, direct mail, micro websites, and brochures, flash presentations, online banners, email marketing case studies, newsletters, and registration forms. These are usually services offered individually. But the impact is greater once these services are combined. The kind of campaign to be used will still be founded from the database and the prospect data.

There are several IT marketing experts. Some of them are able to combine other forms of marketing techniques such as partner marketing where they try to look for possible partners for the company that would be beneficial in raising the sales and integrated lead marketing programs. One should look for these kinds of IT marketing consultants as they can combine all three, digital direct marketing, partner marketing, and integrated marketing. This gives one more added benefits. One just has to communicate with a single specialist so delays and risks of mismatched services from third parties are avoided. Briefing only has to be done once. And lastly, extra costs are avoided.

So it seamlessly helps everything fit together. The data services are used to gather more data for the database. The database is used to select multi channel campaigns which are accomplished through the use of digital marketing. Feedback is then received through various inbound channels with an added online reporting that charts the success of each campaign. Slowly, one can then feel the return on investment.

Finding the right it marketing specialist is beneficial in improving ones business and instrumental to achieving ones goals. Their assistance with digital direct marketing broadens the scope and broadcasting of ones message and product information. Some email marketing case studies have been done to determine the effectiveness of these methods particularly on business development. It is now up to the company to decide if they wish to stay stagnant using traditional ways or move forward in the direction that every other business is going.

Distributed Marketing E-mail Bliss = Exacttarget & Sproutloud

By blogger on

The E-Mail Marketing Vendor Landscape

Recently, ExactTarget announced they raised $30 million in new funding bringing the companys total funding up to $208 million since inception. This comes on the heels of other announcements, such as iContacts $40 million dollar raise last year. Clearly, the e-mail marketing industry continues to grow.

E-Mail marketing companies all differ in their core focus it is important to size up your own requirements before jumping in.

Recently, we put together the following slide for our national brand clients. We believe it is helpful to understand a business sales channel first before approaching the e-mail marketing vendor landscape.

At SproutLoud, we think about sales channels in three categories: Direct, Dependent and Independent.

In Direct sales channels, as the category name suggests, the organization sending the e-mail owns the business or consumer relationship and therefore communicates directly. Enterprise e-mail marketing platforms like ExactTarget work really well.

In either Dependent or Independent sales channels, the organization is selling their brands product or service through a third party. Franchise marketing, independent agent marketing, VARs, affiliates, home-based employees, etc. The communication to the end buyer of the brand is happening through an in-direct channel (or by a local entity). In a dependent sales channel, i.e. a franchiser / franchisee, the organization has legal authority on directing how the third party advertises. With an independent sales channel, i.e. a manufacturer selling through retailers, that same legal authority doesnt exist. Indeed, the third party may have many options on what brands product / services to market and how to market them.

Once these sales channels are identified, the needs for an e-mail marketing tool begin to surface. As this graphic illustrates, supporting indirect dependent and independent sales channels is complex. Whereas an e-mail marketing manager working for a centralized organization has direct access to the customer to sculpt proper e-marketing tactics, a distributed marketing organization has to rely on other channels to communicate their brand message. The customer relationship is owned by a third party. In these cases, a typical Enterprise e-mail marketing platform, and corresponding services behind the platform, doesnt suffice.

The more independent the sales channel, the greater the risk to the brand because the marketing message is less controlled. In addition, the brand struggles with receiving proper business intelligence when the communications are being sent through a third-party. If the brand isnt providing the proper tools, chances are that the third party is having their own dialogue with the customer in a way that isnt necessarily brand compliant. For example, the third party is creating e-mail templates using brand assets from scratch with tools like Constant Contact.

With respect to e-mail marketing tools, the brand has to find a way to support a greater number of versions (all the requests coming from the field to customize and deploy e-mail marketing assets), even while the number of contacts per e-mail blast may be minimal (smaller business entities typically have smaller list sizes versus millions of e-mail subscribers in enterprise lists). This makes for a logistical nightmare.

In distributed marketing environments, versus centralized enterprise marketing environments, different business needs mean very different approaches to choosing the right software from the e-mail marketing landscape.