Dkim Why You Need It For Your Email Marketing Campaign

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Most online businesses attribute their success to their email marketing copy, but most ignore the core back-end technologies that can make or break their email marketing success. There is little doubt that the content in your email is critical and the copy in your subject line is the key to open rates. But imagine what would happen if you took the same amount of time ensuring that your email ends up in the in-box (rather than a spam box) as you did writing the copy? The results would be fantastic, and best of all, you would only have to do this work once.

This article isn’t for you if you’re a casual email marketer. But, if you’re an email marketing fanatic who wants to learn the technical side of sending an email successfully through a spam filter, you’ve come to the right place.

Let’s start by taking a look at one of the technologies that help true email marketers get into their subscribers in-box. Professionals call it DKIM, the rest of the world knows it as DomainKeys Identified Mail.

Overview of DKIM
DomainKeys Identified Mail (DKIM) is an email authentication technology that allows email senders and recipients to know without a doubt that a message originated from the source it says it’s from. Let me give you an example.

You’ve certainly received an email that supportable was sent from a legitimate and reputable address, but upon opening it you knew it was spam. Have you ever wondered why an African prince wanted to send you millions of dollars just for helping him get his money out of Kenya? Did this email really come from an African prince or did it come from a scammer? How can you tell the difference?

Think of this email as a letter you receive through the mail. Someone wrote the letter, placed it in an enclosed envelope, addressed it to you at your home or office, added postage and a return address indicating who sent the letter and then they dropped it in the mailbox and waited for you to open it and respond. Here’s the problem. Before DKIM, the sender could have masqueraded as anyone in the return address block to trick you into opening the letter and doing what they asked.

Advantages on DKIM
Through the use of public and private key technology as well as the use of digital signatures, DKIM can digitally prove the source of an email. This means that big email companies like Gmail and Yahoo can simply check to see which emails are legitimate and which emails are obviously spam. They do this by checking with the server to insure that the email came from where it indicated it came from. Through the use of technologies like DKIM, there is a much better chance that legitimate email will get though spam filters and illegitimate messages will get blocked.

An added benefit of DKIM signed mail is that it ensures the email arrives untouched. This prevents tampering with the message while it’s in transit. I told you this was for advanced email marketers.

Compatibility
DKIM isn’t supported nor is it used by everyone. It would be naive to assume that your ISP, website host or email marketing company is implementing it on your behalf. Since DKIM is an added layer of security, and not a required process, it must be compatible with older, non-DKIM email servers. This means that if you’re not using DKIM, some of your email is still getting through to your subscribers, but not all of it. With DKIM you can take advantage of this powerful added layer of trust and improve your rate of success.

To an email marketer, this means you can either assure your subscribers (and their spam filters) that your emails are truly from you, or you can leave them guessing whether or not someone is pretending to be you. Think of DKIM as a way to help your customers (and their spam filters) trust you, and trust goes a long way in the anti-spam world.

The Next Step
If email marketing is a core component of your business, you may want to take the following steps:

1. Check to see if DKIM is being used on your email server.
Search Google for “DKIM Test” or something similar and you will find several free services that will help you discover whether your system is implementing DKIM properly. Otherwise, if you know how to inspect email headers look for a “DomainKey-Signature” field immediately followed by garbled text. This is the hashed signature of the email. If you do not see a DomainKey-Signature field, this means your server does not use DKIM.

2. Ask your email-marketing provider to enable DKIM for you.
More than likely if you’re using a shared host like Bluehost or Hostmonster, this will be an impossible request due to how DKIM is configured at the mail transport agent (MTA) level. If they cannot enable DKIM for you, you have very few options. You can move to a managed email service like iContact, Constant Contact or Aweber, or you can move to a dedicated or virtual dedicated server that gives you root access.

Conclusion
Getting emails into your subscriber’s in-box isn’t as easy as it use to be. By hosting your own software on your own server you can send emails to thousands of people without having to pay a company to maintain your list, but the effort might be too great.

If this sounds too foreign or complicated, you may want to reconsider self-hosting, as the paid services will take care of it for you and save you tons of time and headaches.

Ask yourself what’s more important. Do you want to save money, or do you want your emails to get to the intended recipient? If the answer is both, owning and maintaining your own email marketing software may be just what you’re looking for.

Distinct Termalogy Of Search Engine Marketing

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Forum Marketing – Using Forums To Market Your Products And Services

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Forum marketing is a great way for instant visitors. It is possible to make sales directly from a forum board, but only in certain situations. You can probably get instant sales by posting ads within the forum where it is allowed. In most cases however, it is a good idea to setup your signature to flow the traffic to your info site first. Word of mouth will generate much more quickly for a free and useful web site.

It is profitable compare to any other marketing services. What you should do when first joined a new forum such as creating a good profile. Warnings telling you that posting too much can be a lost for you. Moreover, the steps to make forum marketing successful and the importance of forum based marketplaces will be told. It also reveal why you should first start selling your products in forums and what technique you should use. Tips for forum based marketplaces such as try to give resale rights, some special offer only for that forum. How can you produce more quality products and how to keep your previous consumer to support on your next products.

To do forum marketing, you find good, well populated forums that relate to your niche. You simply participate in those forums, and include a signature file at the bottom of all of your posts, that lead people to your website. Forum marketing does not take much time at all, once you’ve found the forums that you want to participate in. Again, these are slow, but effective (and free) ways to generate traffic. But no matter how slow they are, they are essential to your overall online business because of the virility of these techniques, and the credibility that it gives you.

Forum marketing is an awesome way to get free traffic, there is a right way and a wrong way to go about it. Visitors to forums aren’t there to be confronted with a bunch of advertisements and spam. They visit forums to find answers to their questions and to get help with problems they have. Following the tips below will help you to be successful in your forum marketing efforts. Only post in active forums directly related to your subject. One of the biggest mistakes you can make in forum marketing is posting in forums that are unrelated to your subject. Doing this will not gain you any visitors or profits and you’re likely to be banned anyway.

It is quickly becoming one of the best. Many people are jumping on board to make big money using forum marketing. Most forum users are very intelligent and open to online purchasing and selling. These users not only know how to use the internet to make money but they also know how to use affiliate online secrets to help them do it. Many of the forum users are respected experts who are also bloggers that write about specific topics covered in the forums. Some forums will not fit your needs, so it is extremely important to find the right community for your business needs.

Always remember that forum marketing is where you market your business through online discussion groups by helping others to solve their problems. You’re not allowed to advertise or market directly through your posts, this is seen as spamming the forums. It’s a “surefire” way to get banned from ever posting to them again. Here’s the secret to highly effective forum marketing. The power of forum marketing comes through your effective use of your own signature file. It’s in this signature file you can hyperlink a keyword phrase back to your website, which when clicked on can get people over to your website.

Marketing Management Process

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Marketing Management is a business discipline which is focused on the practical application of marketing techniques and the management of a firms marketing resources and activities.

Marketing trend is the most of the business units make the production in the anticipation of demand. In these circumstances, if the insist dose not takes place according to the expectations in the fixed period, and then individual efforts are to be made for this. It is clear that the extent to which the sale is more to that extent the working capital cycle will also be speedy and the profitability of the unit also increases. In short, the power of the business unit and long life depend on the sales. In the same way the employment opportunity arises due to growth of the business.

The activity of entire useful services necessary for the business activities increases and as a result the economic development of the country also becomes possible. Thus, the sales activity has a special importance. In the developed countries about 50% and in developing countries about 20 to 40% of employed personals are engaged in marketing activity. So, it is necessary to put special weight age on the marketing management process.

2. Meaning of Marketing Management process: Marketing is not just an advertisement or a process of sales or distribution. Actually, the analysis of market opportunities and formation of marketing strategy are also included in marketing management process.

In a simple definition The process related with the formation of marketing strategy and implementation means marketing management process.

As said by Philip kilter, the marketing process consists of marketing opportunities, researching and selecting target markets designing marketing strategies, planning marketing programmes and organizing, implementing and controlling the market efforts.

Marketing Management process is a part of business activity related to the sale of profitable products in the targeted market. It includes the analysis of business opportunities, selection of targeted market, formation and effective implementation of the marketing strategy.

3 Stages of marketing management process:

Following stages are included in the marketing management process:

[1] Examine marketing opportunities.
[2] Searching and selecting target markets and audience.
[3] Formation of marketing strategy.
[4] Preparation of marketing programme
[5] Implementing and controlling the marketing efforts

The marketing scope of 800 numbers

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If they are implemented correctly, the 800 numbers would prove to be a powerful and efficient marketing tool. They trigger instant brand recognition in the minds of customers if used wisely. Usually the vanity 800 numbers attract the attention spontaneously as they are mnemonic devices that spell out the name of the brand, product, services or even some related aspect of it. The main intention of using such numbers is that they would help to get a connection with customers or potential customers for the business firms. The customers would also like this idea since they don’t have to pay for the calls they make.

When customer want to learn more information about a product or simply to receive customer care support, they would surely don’t want to make a long distance call. People would feel less inclined to call a new business or even the company from which they had already bought a product and experiencing some technical difficulties with it. This would lead to an overall dissatisfaction with the product and the entire company. Here the toll free numbers play an important role. The simple idea behind 800 numbers is that it helps in keeping touch with the clients, friends as well as family.

As we look back, the 800 numbers were initially created by 1967 by AT&T as a method to reduce additional human labor since the operators were overburdened with the number of collect calls that they were made to process daily. The service was called by them as inward wide area telephone services or in short INWATS. The Sheraton hotel chain was the first business to officially adopt the system in 1970. The modern toll free number system was invented by Roy P. Weber which he had named as Data Base Communication Processing Method. Even though the system was slow to catch on, AT&T never anticipated that the toll free number would become an integral part of the marketing strategy for many new as well as established business concerns.

There are many advantages in suing the 800 numbers for your business. Some service providers would offer the option of call tracking which allows salespersons and other involved members to target sales in a particular area. It can also be used to determine where the highest volumes of calls are originating from. Once the company is able to find out that the call volume is high at certain places, they can improvise in many ways for further development of the business. They can focus on more marketing efforts in that particular area. In the same way, if the company finds out that the calls are limited from a particular area; marketing strategies can be improvised for getting more calls. the company can focus on improving commercials, radio spots, TV ads and some other marketing methods in that location. Yet another advantage of 800 numbers is that it can be used to gauge the customer satisfaction and the level of customer support received. This can be done by recording the usage of toll free numbers.

To get more information about 800 Numbers as well as finding more information about Toll Free Number and Fax Services. Please visit our web site at http://www.ringcentral.com/