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Dissertation Proposal On How Relationship Marketing Can Help Improve The Image Of Companion

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INTRODUCTION

Against the background of the current economic situation within the region, many marketers are looking for better and more effective ways of increasing their sales. Some of them assume that when there is greater media visibility, then one is more likely to boost their success. However, what most of these marketers are forgetting is that there are relationships that are created every time a sale is made. Consequently, their companies must look for ways in which they can sustain this kind of relationship. The proposal will examine how relationship marketing can boost company images in the car industry with specific emphasis on the issue of trust.

BACKGROUND

This project is worth doing because of a series of reasons. First of all, the automobile company is one of the most important sectors of the UKs economy. Consequently, there is a need to look for ways in which this industry can be improved in order to boost the economy. Additionally, by examining the role that trust plays in relationship marketing, then car companies can understand the underlying factors required to make relationship marketing work for them. This project will also be significant in providing information about various tools and approaches in relationship marketing from automobile companies. (Jackson, 1985)

Previous work in relationship marketing has focused on its core functions. Levitt (1983) explains that relationship marketing is a form of marketing that centres on consumer satisfaction and retention. This is a shift from traditional approaches that mostly emphasised on transactions made at the point of sale. Some authors have looked at application of relationships to the automotive industry. Nilsson (2004) examined a case study of an automobile company in the US and looked at how this companys success had been enhanced though relationship marketing. Other authors such as Kotler (2005) , DeYoung and Boldt (1988) & Berry (1983)

have examined ways in which relationship marketing can be integrated with other marketing concepts such as process reengineering. Furthermore, a lot of work has centred upon the use of relationship marketing in various aspects of an organisation. These include its application in the supply chain logistics, information technology and other vital sectors. (DeYoung, 1987)

RESEARCH QUESTIONS AND OBJECTIVES

The major objective that the research will be trying to achieve is to determine what the link between company image and relationship marketing is in the automobile industry. This will be determined through four specific objectives
1)What role does trust play in boosting relationship marketing in the automobile industry
2)What role does loyalty play in enhancing relationship marketing?
3)How can automobile companies apply relationship marketing in their marketing mix?
4)What is the value that relationship marketing brings to automobile companies?

Through these research objectives, it will be possible to understand what makes automobile companies successful in terms of relationship marketing and that can then be linked to company image. When companies are regarded as successful by their current or future clientele, then it is likely that they have a good image or vice versa. (Jackson, 1985)

METHOD; RESEARCH DESIGN
The research will dwell on the automobile industry in the United Kingdom. This will be done through a combination of approaches. Some leading automobile manufacturers like General Motors will be identified and asked about their implementation of relationship marketing. This will be analysed through personal interviews with their sales members. Additionally, the customer lifetime value added to a company through relationship marketing will be calculated for those chosen organisations. Customers will also be included in the research because they will be instrumental in assessment of how successful they perceive certain companies hence reflecting on the company image. (Envision software, 2007)

Personal interviews will be utilised when dealing with company representatives owing to the fact that they will be useful in highlighting certain unique r. marketing features prevalent in their organisations. However, in order to get uniform responses from clients, it would be favourable to use questionnaires for them. Secondary data will also form an important part of this research because it will provide a backbone for determining those elements that cannot be conducted practically and this include measurement of the value added to companies as a result of relationship marketing.

DATA COLLECTION
Data will be obtained through sales performance records released to the public by industry analysts. Data will also be obtained through the use of personal interviews. The population size in this part of the research will be made up of all top performing automobile companies in the UK. Ten sales representatives will be chosen from these companies. The sampling criteria will solely be based on that companys willingness and response to requests for interviews.

In the other aspect of the interview involving the public or various clienteles, the research will need to obtain fair representation from various parts of the UK. Consequently, a telephone directory will be used and respondents will be asked whether they would like to participate in the research. The questionnaires will be delivered personally to their residential areas after they accept to participate. Sampling criteria will be based on non probability sampling. Numbers will be chosen randomly in order to minimise biases. The research will involve ten personal interviews for sale representatives in automobile companies. Additionally, fifty questionnaires will be filled by those who accept to participate. (Durfee & Chase, 2003)

The research will also make a number of ethical considerations. Confidentiality will be a key concern as respondents in the questionnaire and the interview will be protected from other parties by concealing their identities. Additionally, care will be taken to ensure that clients only answer those questions that they feel comfortable with since they will be informed about this at the beginning of the research.

TIMESCALE

RESOURCES
Secondary data will largely be obtained from financial data released to the public. This will available in the school library and also in internet websites. This information will be crucial for ensuring that the issue of company image is duly inspected.

REFERENCES

Kotler, P. (2005): Relationship marketing- gaining competitive advantage through customer satisfaction and customer retention; North Western University Press
Nilsson, T. (2004): Customer relationship management within the US Automotive Industry; department of BA and Social Sciences, Lulea University Report, 18th June
Envision software (2007); Project Timeline management, available at http://www.envisionsoftware.com/ accessed on 11th November 2008
Durfee, W. & Chase, T. (2003): Project management, University of Minnesota Press
DeYoung, B. (1987): Marketing Your Charter Boat Enterprise – Putting Relationships to Work; Information Bulletin, no. 206
Berry, L. (1983): Relationship Marketing in Perspectives on Services Marketing; American Marketing Association
DeYoung, B. and Boldt, W. (1988): Relationship Marketing – Putting Relationships to Work, in Cornell Cooperative Extension Marketing Manual
Jackson, B. (1985): Build Customer Relationships That Last; Harvard Business Review, 120-28
Levitt, T. (1983): After the Sale, in The Marketing Imagination; Free Press

Amway Network Marketing Review – Is This A Waste Of Time

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The Amway network marketing business opportunity is one of the longest serving M. L. M companies in history serving its customers and members for over fifty years. Founded in 1959, Amway has seen annual sales of around US$8.4 bn. and has driven on to have a fantastic level of success. Amway has grown to be one of the largest Multi-Level Marketing opportunities on the planet and operates in more than 80 different countries. This company has created numerous millionaires by reps working diligently to reach this status creating 6 figure incomes every single month. There are always top earners in every field of business however how practical will it be for you to become a top earner within this company or ultimately will it be simply a waste of your time?

Amway products consist of healthy vitamins, supplements, high energy juices, beauty and body products like make up, body lotions for example. Amway has such a wide range of selling items that you can even find goods like cooking pots, car & home cleaning liquids and even jewellery for sell as well . In total Amway offers around 450 products. Distributors have such a abundant list of stock items it shouldn’t be hard to sell things even if customers are just browsing. Price ranges depend on what products are sold of which distributors make good commissions. In 1999, Amway teamed up with a company called Quixtar which form part of the Alticor Group who then developed the Amway network marketing model.

Amway has around ten thousand staff and almost 3 million Independent entrepreneurs ( IBOs ) globally. The determination to stay as the top direct selling corporation makes Amway stand proud of other Multi-Level Marketing firms.

The Amway network marketing opportunity works in a similar way to most other M.L.M companies now available, sell x amount of the product, sponsor x amount of distributors and your financial freedom is handed to you, sounds extraordinarily simple and straightforward. The marketing strategies encouraged by Amway are to sell and sponsor those from your direct warm market i.e. friends, family, neighbours etc . This is a proven system by a lot of network marketers that has produced superb results. There are however some major difficulties that come along with this marketing method for some representatives. Network marketing is a people business which requires other entrepreneurial folks to join your down line. If you already have targeted, determined people within your warm market then you should find it quite a straightforward process to sign them up, if you don’t have these types you will need to seek for these few and far between people which can prove extremely exhausting and unrewarding.

The Amway network marketing opportunity has had sceptics watching each move made by the company and was eventually able to take Amway to court on charges of illegal pyramid practice. The prosecution were never able to prove this charge so Amway continued with business as normal. With most businesses of this nature there are always folks who don’t understand this industry and are fast to reach an unjustified conclusions wasting peoples time and cash in the process. Network marketing is nothing like a pyramid, an important factor to remember is pyramid schemes hardly ever have a product connected with the business, instead just money is paid in with the hope that you receive it back plus 20% for instance. Amway operates in a totally different way and has over 450 products of which representatives sell to customers to make an income.

The Amway network marketing business model does have the potential to create your financial freedom however as discussed above marketing this business can prove more complicated than it sounds. Within my own mlm company It took me a while to grasp talking to individuals like my neighbour who had no real interest in becoming an entrepreneur at all was a complete waste of my time. I loathed the incredible amount of rejection that I faced not to mention the amount of cash I wasted on telephone calls, petrol, hotel suites, leaflets and so on.

Some Amway Marketers have become reliant on internet marketing allowing them to open doors that they had never done before. Network marketers are always taught warm market methods with the basic fundamental being people may join your team because they know, like and trust you, put any decent business model in front of them and there’s a possibility of them joining solely because of you. Working online is a much colder market however using personal branding (attraction marketing) methods like creating blogs and lead squeeze pages is a way for prospects from all areas of the world to learn more about you and what it is you do so turning a relatively cold market into warm.

Online marketing has allowed Amway reps to generate 50+ leads each day nearly on autopilot which is great. This solution to marketing has had wonderful results worldwide making millionaires in the process and could help practically any person in the world have better success within any MLM company including your Amway network marketing business.

Ganhar Dinheiro Com Internet Marketing. A Maneira Inteligente

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Many sites require a payment for information that they claim will allow you to make a lot of money online. A good rule of thumb is to never pay anything to get that type of information. Legitimate sites may ask you to qualify by taking a test, but they will not require any type of ganhar dinheiro payment. como ficar rico People love handmade goods. They are very trendy right now, so if you are artsy, go make some money! So, if you are the creative type, whether it’s sewing, knitting or any other craft work, now is the time to produce your goods. Both Etsy and eBay could be generating an income for you.

Take advantage of paid per post if you have extra time and need to make money online. People will need you to make posts on their site to promote a product or give a good review, which will help them in the long run. In return, they will pay you a nice sum. Do you enjoy como ganhar dinheiro pela internet writing? If so, you can make cash by becoming a freelance writer. Just be aware that most freelance writing sites prefer writers with experience. But, there are como ganhar dinheiro na internet other sites that will hire you if you pass a test. It’s a bonus if you have knowledge on particular subjects.

Make extra money on the side with email marketing. This is a great way to promote a company and use the subscribers that you have to your advantage. You will simply send a message or advertise a product to ganhe dinheiro your large pool of subscribers and get paid money to do so. If you plan on making serious ganhar dinheiro money online, make sure you’ve got the right equipment for the job. There’s nothing more frustrating than trying to complete a job and your Internet times out, or is so slow that you miss a bid or other opportunity. Have the necessary equipment and make sure you’re software is up to date too.

Manage your time wisely when you are trying to make money online. You may have a real-world job, which means you have to budget time wisely. Set a schedule that will allow you enough time to balance the two. Also make sure that you are being efficient in that time, so you don’t run into stress como ganhar dinheiro about working online. Becoming a ghost writer is a great way to earn money online. There are people who need content for their websites, but who lack good writing skills. You can write for them and earn money for what you write. Many people are earning a good income writing for others this way.

If you’re a performer, YouTube may help you earn income online. Make a brief video clip showcasing your talents. Are you a whiz with cosmetics? Make online tutorials that focus on makeup. Do you view yourself as a comedian? Why not film a brief comedy routine on hot news topics? When your videos have ganhar dinheiro na internet been uploaded to the site, advertisements will be attached to your page and this will lead to payment. There are many ways you can make money online; all you need is some basic information. This article should have helped you get started. Use these tips to earn as much or as little as you need online.

If you want to do something creative, consider ways to create viral videos. Brainstorm ideas that you think are rip riotously hilarious, then start putting them into action. Post them on YouTube, turn on ads and, if they work, watch the money start rolling in! Learn about marketing to see how you can get them even more popular. ganhando dinheiro na internet If you know how to prepare taxes, you can earn money online. Apply for the necessary government licenses and then begin offering your services online. Many of today’s top producers work from home with only their laptop and an email address. For best results, continually advertise your services throughout the year.

Affiliate marketing can be a good way to earn money online if you have a lot of time and energy to spend on website setup and promotion. Affiliate marketers market the products of others in a number of ways. You can create a website and promote ganhe dinheiro na internet it. Creating a blog or posting on the blogs of others in your niche is also an excellent way to share product information. Making smart use of social media and e mail marketing are also possibilities for successful affiliate marketing.

that’s a lie. Don’t fall prey to these types of websites and always read the reviews before joining. Talking to experts in their field can help you to use como conseguir dinheiro the Internet successfully. Try to network with people who do what you want to do. Doing these things can help give you an advantage over your competition.

Do you have a heart for customer service? If so, you can make money online answering phone calls for businesses. Additionally, you can make money by chatting online with a business’s customer to help them solve problems and answer their questions. There are many customer service sites available including: LiveOps, Working Solutions como conseguir dinheiro and ACD Direct. Write online to make ganhe dinheiro money. There are quite a few legitimate companies that pay people to write articles online. You can find many different companies that will pay you to write different content with varying topics. If you enjoy writing, you should do research to look for companies that will pay you to write online.

Several websites out there pay for people to do tasks that cannot be handled by a computer. It might be flagging inappropriate activity or finding the name of a business on a receipt. These tasks require human intelligence to find the answer. They are reasonably simple to perform and can provide you with some extra como ganhar dinheiro na internet money. Translate documents if you are fluent in a second language and want to make money on the side. Check out the freelancing sites to find people who will need things altered into a different language. This can be anyone from a large corporation to an individual who wants to translate something for a friend.

Digital Marketing Strategies That Can Grow Your Business

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Taking your business digital is the need of the hour today and developing a digital marketing strategy is even more essential. Digital marketing seems like the best way to stay ahead in the race, especially because your potential customers and your competition is already online. Here are some basic digital marketing strategies to follow which will be instrumental in helping your business to grow.
Set a Goal
Whether you are looking to acquire more customers, to increase your visibility online or to stay ahead of your competition, either way, it helps to define your goals. Having a preset goal in your mind increases your chances of success and chalks out a path for you to follow. If you jump onto the digital marketing blindly, without setting goals for your business to achieve, you will be left confused. Having a goal gives you something to focus on.
Create a Marketing Funnel
A marketing funnel refers to the process of mapping out the journey of a customer from when they start off as a complete stranger to when they convert to a lead, and then assign strategies into place that will lead them effectively through this funnel of conversion. Some of the most successful businesses have marketing funnels in place to boost their digital marketing efforts. The different components of a marketing funnel are calls to action, lead magnets, offers and opt-ins.
Create an Effective Call-To-Action
A call-to-action is a an text or an image that encourages a user to perform a particle action, like view a webinar, subscribe to a newsletter, sign up to receive a product demo etc. effective CTAs lead users to landing pages where they can feed in their contact information in exchange for a marketing offer that they find valuable. When a CTA is effective, it will result in more conversions and leads for your website. The process of lead generation is illustrated to this journey from the click of a CTA to a landing page. Your digital marketing strategy and digital properties should be rife with appropriate and effective CTAs in order to increase visitor-to-lead conversion opportunities. These CTAs need to be evenly distributed and optimized. They should grab a users attention and lead them into your marketing funnel.
Create an Effective Lead Magnet
Your lead magnet can be used in tandem with your CTA or as a stand-alone product. It could be used within your marketing funnel or as a way to drive customers into your marketing funnel. While driving your potential customer into your marketing funnel, you can use your offers as a means of gathering more information about them. When you supply your potential customer with something of value, it makes them more likely to convert into a lead who will spend time and money interacting with your business. The main aim of a lead magnet is the trade of information. It could be in the form of a free download or a discount on a product in exchange for information about them.

The 7 Dirty Words Of Internet Marketing

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Number 7, and one of my favorites, is buy. You NEVER want to tell people to BUY your book or whatever the heck it is youre selling. Buying means youre spending money on it, and people do NOT want to spend money on ANYTHING.

So you want to stay away from this word at all costs. Try something like claim or immediately download. This will make them think theyre getting it for nothing.

Number 6 really applies mostly to the IM make money online niche earn. You NEVER want to tell people that they can EARN money online. Earning makes is sound like there is work involved. Its hard to earn. You want to use words like passively acquire an income or something like that. Make it sound easy.

Number 5 sounds like earn but has an extra letter at the beginning. The word is learn. You NEVER want to tell somebody that theyre going to LEARN something. Learning is what you did in school and its NOT easy. Nobody wants to learn. They want the info to magically appear in their head as if by some genie.

Number 4 is something only a dope would use when talking about their own site. The word is scam. When people think of a scam, they think of something illegal.

And the truth is, almost all scams ARE illegal. This is such a dirty word, you only want to use it when talking about somebody ELSES site. Just make sure you can prove it, unless you want to end up with a lawsuit on your hands.

Number 3 is something a lot of marketers just dont get. Its spam. This is the bane of our existence. Spammers have made Internet marketers lives a living hell on Earth. Because of spam, we have more regulations than we know what to do with all of which only make marketing that much more of a pain in the arse.

Number 2 is Ponzi. Remember the old Ponzi schemes from way back? Well, believe it or not, they are still around and still getting shut down every single day. The last thing you want is to be associated with one of these schemes. There is only one word dirtier than Ponzi.

Number 1 may be the dirtiest word in all of Internet marketing. Its the one thing that nobody wants to do. Theyd rather eat bugs than do this. The word is work. Nobody wants to work. They just want to sit back, push a button, and watch the money fall from the sky. So never, under ANY circumstances, put on your website for your product that the prospect will have to WORK in order to see any results.

Okay, the above was a little fun for a change of pace. However, there is a lot of truth in what Ive said. Remember it if you want to be a successful Internet marketer to avoid these 7 dirty words.

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